Shopper Loyalty Card Data — Best Practice Guide for Outbreak Response

Shopper history (any record that provides information about a specific shopper’s food purchases) provides an objective source of information to investigations and is an essential tool in solving outbreaks. This best practice document provides recommendations that local, state, and federal public health and regulatory officials can use when requesting and using shopper history as part of a foodborne outbreak investigation. Learning about shopper history best practices may help industry partners and consumers develop ideas for how to better collaborate with government investigators to solve outbreaks.

Download the Best Practices Guide (PDF)