Building Trust in a Post-Truth World
June 10, 2024 @ 10:30 am
12:00 pm
Location: DeVos Center – Ballroom A – Street Level
We used to agree on facts, even when we disagreed on how they should be applied or exactly what they meant. Not anymore. Today, we live in a post-truth world where an online influencer may have more social credibility than leading scientists. In this session, Charlie Arnot, CEO of the Center for Food Integrity, will explain how we got here and more importantly how we can make the science-based information we rely on, relevant and meaningful to an increasingly skeptical public. The session will include workshop activities using real life examples like the growth in cottage foods and home-based restaurants. Come prepared to learn and work as we apply the trust building principles to these challenging topics.
